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Overview:
This project is designed to empower students from our area to
use creativity, sound business practices, and the vastness of the World
Wide Web to set up and maintain a small school based "business".
Students will create and build their own "business" selling marketable
products both over the Internet and in the local community. Students
will utilize market research, market planning, the marketing mix and,
the overall market concept to manage this business. Students will
create a web site location for their business, create web promotional
strategies, create financial applications, and manage advertising
campaigns. Emphasis will be placed on selling in today’s global
marketplace and the skills needed to be successful in this environment.
Objectives
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Goals
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Timeline
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Deliverables
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Opportunity recognition |
Utilization of creativity and
thinking skills |
Three weeks (15 class blocks of
time) |
Brainstorming, group work,
initial planning stages (establishing timelines), hands-on
computer application, research, development and implementation
of ideas. |
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Develop and encourage
entrepreneurial skills and knowledge |
Provide opportunities and
resources to help students experience personally the operational
tasks and skills required to be a successful entrepreneur. |
Ongoing throughout the remainder
of the semester. |
Teach business management,
entrepreneurship, utilize local entrepreneurs as guest speakers,
conduct surveys, in list help from local business community |
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Identify the significance of
responsible enterprising behavior |
Provide information and
activities vital to effective communication, effective teamwork,
good citizenship, social ethics and successful professional
development. |
Two weeks (10 class blocks of
time) |
Group project interaction,
accountability of various task required in project
implementation, information presented and researched,
hands-on-learning's, interaction with successful professionals
in various fields |
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Demonstrate financial awareness |
Illustrate the different
theories of domestic and global economics, and the relationship
between economics, profit, and pricing. |
Two weeks (10 class blocks of
time) |
Presentation of various economic
systems, global target marketing strategies, awareness of the
impact of globalization, how to use technology as a tool in
today's marketplace, banking, credit and money management in
today's society. |
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Generate interest in a variety
of industries and careers |
Illustrate the need for goal
setting, planning, fact-based learning, self awareness, |
Ongoing throughout the remainder
of the semester. |
Exposure to new ideas, new
learning's, viewing different and related professions,
networking, and overall project experience |
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Develop sound business practices |
Generate a safe business model
that allows students to assume different roles in order to learn
various aspects of business and financial matters.
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Ongoing throughout the remainder
of the semester. |
Creation of business plan,
policies, and mission statement, Identifying key characteristics
of “good” employees, Identifying leadership roles and management
skills. |
 The
Project is made possible by a grant from the JMU/Microsoft Partnership
for 21st Century Skills:
The Mission of the
Partnership for 21st Century Skills is
to bring 21st Century Skills to every child
in America by serving as a catalyst for change in teaching, learning,
and assessment and as an advocate among education policy makers through
a unique partnership among education, business, and government leaders.
21st Century students need
21st Century skills. These skills include:
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Information and
communication skills (information and media literacy skills;
communication skills)
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Thinking and
problem-solving (critical thinking and systems thinking; problem
identification, formulation and solution; creativity and
intellectual curiosity)
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Interpersonal and
self-direction skills (interpersonal and collaborative skills;
self-direction; accountability and adaptability; social
responsibility)
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Global awareness
Financial, economic and business literacy, and developing
entrepreneurial skills to enhance workplace productivity and career
options
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Civic literacy
Thanks to JMU/Microsoft's
Partnership for 21st Century Skills, students in Mrs. Giles class at
Appalachia High School have the opportunity to develop their
entrepreneurial skills using the vastness of the World Wide Web, our
local Channel 10 television station, desktop publishing, simple
accounting, and some great ideas!
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